ZYN Brand Takeovers

Request: 

Present a new product of a new category of smoke-free & tobacco-free alternatives in an impactful and premium way for consumers in Mexico. 

Solution: 

Creation ZYNztation, a new brand concept to present and offer a hands-on trial experience in high-traffic venues and events with premium implementations to boost awareness and visibility. 

A series of interactive deployments were presented in a circuit of parties and concerts in order to sample and engage with the brand through immersive and gamified activities. 

*ZYN is a smoke-free product that launched in 2024 as a new alternative for consumers.