NBA House & VIP Party

Request: 

NBA needed the presentation of one of the most representative’s global platform for fans: NBA House with an experience with different challenges and objectives for its first edition in Mexico City.

Solution: 

Evolution from a screening party to an immersive fan experience featuring basketball clinics, meet-and-greets, interactive activities and the livestreaming of the NBA Finals Game to celebrate the NBA culture.

Media, PR and fans shared a vibrant experience focused on activities hosted by NBA, also showcasing touch points presented by key partners during the experience. 

Challenges included the change of activities and targets during the same day. 

NBA House Combined Results 

(2024 & 2025) 

+3,000 Attendees
1 Press Conference

2 Experiences for Junior NBA

+10 Hour Experience Open to the Public

NBA Dunkers Show

NBA Dancers Show

Finals Game Live Stream