ZONA MACO ART FAIR x TEQUILA 1800

Request: 

Showcase one of the main sponsors of the most prestigious contemporary art fair in LatAm: ZONA MACO. In 2025, the attendance of the Fair was 81,000 people. 

Solution: 

Design & development of brand materials and essence for the operation of the entire fair + simultaneous events.

In 2025, the brand presented the Essentials Collection launch by showcasing art from Raul de Nieves in the Fair booth. 

Activities during the Fair require the design and implementation of brand booths anchored to strategic product launches like Luxury Portfolio SKUs and Limited Editions. 

For over a decade, Guateque has been Tequila 1800 partner in ZONA MACO. 

Although Tequila 1800 is our umbrella brand for the project, we also operate: Creyente, Bushmills & L43