IQOS lluma launch

Request: 

PMI needed a conceptualization for the launch of the second generation of an innovative smoke-free product for consumers in Mexico.

Solution: 

Design and development of a comprehensive set of materials and experiential showcase  of the new technology for media, employees, relevant targets and KOLs.

Next level experience with a series of one-of-a-kind partnerships like Handshake, No.1 World’s 50 Best Bars.

Celebration Lineup:

– Clubz

– Jungle DJ Set

– Hercules & Love Affair DJ Set

Development of an interactive installation inspired in the device’s tech.