Street Food Festival by 1800 1rst & 2nd edition

Request: 

Create a new platform around food as a passion point for one of the most relevant tequila brands in Mexico.

Solution: 

A new Tequila 1800 platform that celebrates and honors Mexican Street Food through a curated culinary experience, showcasing the finest talents and proposals from across Mexico.

Local Chefs + Guest Chefs inspire themselves in their favorite street food experiences to create two limited edition dishes.

A new food experience format looking to enhance the street food perception through the exposure of the best talent proposals in Mexico.  

The idea was to create a one-of-a-kind mashup of food paired with Tequila 1800. 

The best local street food proposals were also a main part of the event.

1st & 2nd Edition Combined Results:

2,800 Attendees
Sold Out editions

+10 Brand Sponsors  

14 Chefs

12 Street Food Stands

1 Guest Bar

6 Musical Talents

Sponsors: AMEX, Comex,Coca-Cola, Krups, Modelo, Volvo, La Costeña, Heinz, Heineken, Cervecería Colima.