Bar Dos Equis @CCXP 2025

Request: 

Dos Equis needed an experience to participate in CCXP, a major pop culture & entertainment event with +60k attendees during a 3-day initiative. 

Solution: 

In a massive context where attendees seek entertainment beyond what is expected, Dos Equis created and hosted Dos Equis Bar, a unique fun and culture-inspired experience for CCXP goers. 

This experience aimed to create a visually striking and immersive POS within CCXP, a massive entertainment Comic Con festival.

We chose the Cyberpunk aesthetic for this space as it is a great example of how visuals can become a cultural movement that shapes the worlds of entertainment, music, film, and gaming. 

Bar Dos Equis was an interior landmark for the brand featuring a cyberpunk-retro future ambience with a robotic bar experience, collaborations with local illustrators and live DJ performances.