The Coolest Coffee in Town x Nespresso

Request: 

Nespresso launched The Coolest Coffee in Town, a global campaign designed to position Nespresso as the top-of-mind choice for iced coffee during the summer, and needed an action plan to develop in relevant touchpoints in Mexico City. 

Solution: 

We designed a memorable and shareable summer experience reinforcing Nespresso’s seasonal offerings through a comprehensive plan including a private event, brand activations and a takeover. 

The launch event experience revolved around a coffee rave featuring iced coffee recipes, cool merch, retro energy and DJ sets for top clients, influencers, media and PR.

After the launch event, Nespresso continued the summer celebration with a vibrant Coffee Bar Pop-Up @ Antara in order to engage consumers with a refreshing iced coffee tasting experience and introduce the new summer capsules during two days. 

To extend the summer vibes beyond the launch event, key on trade spots were activated with Coolest Coffee Bar Takevoers in Polanco during the whole month, showcasing Nespresso’s signature summer spirit in a unique way.